Who We Are: Meaningful Beauty is an industry leader in developing proven beauty and skin care solutions based on the concept of Age Maintenance. Offering highly effective, curated, simple and value-driven products and regimens, Meaningful Beauty delivers real solutions so women everywhere can have the confidence to look and feel their best. That is why over 4 million women have trusted us for over 15 years.
Our Manager, Paid Social & Digital Acquisition is responsible for supporting the creative production & analysis for all paid digital acquisition channels, including paid social, display, search, email, and new channels as needed. You will excel in this role if you love analyzing creative performance, generating new creative ideas, and working with multiple creative teams and partners to execute ideas quickly.
· Work closely with our Director, Paid Social & Digital Acquisition, and own our creative testing strategy to help ensure we are consistently delivering new creative assets to all digital channels.
· Determine the creative direction for new ads by analyzing past performance, pulling out key insights about copy, imagery, video, format, etc. and making recommendations based on data.
· Constantly generate new ad ideas designed for direct response/performance marketing to prospect new customers.
· Work with our internal creative team, external creative agencies, and other creative partners to ensure new ad ideas are in market in a timely manner.
· Establish partnerships with new creative partners/creative platform tools as needed and manage communication with influencers/creators either directly or in conjunction with our PR/affiliate teams.
· Own the strategy for AB testing new creative ideas, including establishing primary KPIs.
· Work in conjunction with our Ecommerce team to develop and test new landing pages and buy flow experiences.
· Route all finished creative to key stakeholders, including working closely with our Brand, Legal and Clearance teams to ensure creative is compliant and on brand.
· Stay current with social and digital platform tech and trend developments and standard methodologies to push innovative concepts.
· Analyze and communicate marketing performance to senior management and stakeholders.
· Continually strive for operational/logistic strategy and efficiency.
· Assist in overseeing agency/vendor relationships.
· Bachelor's degree in Marketing or related field
· 4+ years of related paid social and digital marketing experience, with an in-depth understanding of direct response marketing and creative production
· Experience in developing, planning, producing, and launching multiple creative concepts across all social and digital platforms (ad development is a plus)
· Knowledge of best practices for email campaign creative and copy
· Ability to analyze complex issues and to develop relevant and realistic plans, programs, and recommendations
· Experience managing creative teams and agencies
· Experience setting up and analyzing A/B tests and landing pages
· Experience with Facebook Ads Manager & Reports and Google Analytics, focusing on creative performance
· Highly interpersonal and collaborative team player
· Extremely organized and able to manage multiple projects at once
· Well-honed communication/presentation skills
· Strong business acumen. Relates to the overall business result and translates into digital channel activity
· Ability to prioritize workload and deliver results against multiple deadlines in a fast-paced setting
· Meaningful Beauty operates in a collaborative, flexible, hybrid workspace. Full remote options may be considered.
Environmental, Psychological and Physiological Requirements:
· The work will be performed inside a multi-story office building with elevators and stairs.
· The person must be able to remain in a stationary position for up to 50% of the time.
· Occasionally move about inside the office to access file cabinets, office machinery and conference rooms.
· Constantly operates a computer and other office productivity machinery such as a copy machine, printer and calculator
· Frequently communicates with employees who have inquiries.
· Ability to learn technical material and apply the knowledge to their work.
Meaningful Beauty provides competitive salary and benefits along with a beautiful work environment. We offer many fun events for employees. Meaningful Beauty is proud to be an Equal Opportunity Employer.
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